Amazon Original Series & Movies Portfolio
As an Owned & Operated (O&O) Channel Senior Marketing manager at Prime Video I served as an operational partner within Prime Video’s cross-functional global marketing team. I developed the O&O media anticipation, launch and sustain go-to-market strategies for Amazon Original series and movies including Jack Ryan and Hunters’ tentpole campaigns. Key areas of focus in my role included campaign milestone forecasting, budgeting, and influencing final creative.
Original series and movies for which I defined owned media campaign inputs are below:
For Your Consideration (FYC) Campaigns
In addition to owning launch lifecycle management for my series, I worked with the LA-based Awards team on Golden Globes, Emmys and Oscars win campaign strategies. In this capacity, I organized & facilitated the first of its kind two-day Prime Video Awards Styleguide Summit.
During this event stakeholders across Prime Video teams formed working groups to identify recommend Awards digital creative design elements and suggest inputs for the 2019 Awards audience targeting strategy.
Amazon Homepage Golden Globe Win Hero Creative - Jan 2020
2019 Emmy Win Storefront Hero
2019 Golden Globe Nomination Email Hero
2019 Emmy Nominee creative accounting for Prime Day Style Guide